Privacy Policy

1. Data protection at a glance

General notes

The following notes provide a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to identify you personally. Detailed information on data protection can be found in our privacy policy listed below this text.

Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find the contact details in the section "Notice to the Responsible Party" in this privacy policy.

How do we collect your data?

Your data is collected in part by you providing it to us. This may include data that you enter into a contact form, for example.

Other data is collected automatically or with your consent when you visit the website through our IT systems. This mainly includes technical data (e.g., internet browser, operating system, or time of page access). The collection of this data occurs automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure the error-free provision of the website. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right to obtain free information about the origin, recipients, and purpose of your stored personal data at any time. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you can revoke this consent at any time for the future. Furthermore, you have the right to request the restriction of the processing of your personal data under certain circumstances. Additionally, you have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time regarding this and other questions about data protection.

Analysis tools and third-party tools

When visiting this website, your browsing behavior may be statistically evaluated. This is mainly done using so-called analysis programs.

Detailed information about these analytics programs can be found in the following privacy policy.

2. Hosting and Content Delivery Networks (CDN)

We host the content of our website with the following provider:

Shopify

The provider is Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (hereinafter "Shopify").

Shopify is a tool for creating and hosting websites. When you visit our website, Shopify collects your IP address as well as information about the device and browser you are using. Shopify also analyzes visitor numbers, visitor sources, and customer behavior, and creates user statistics. If you make a purchase on our website, Shopify also collects your name, email address, shipping and billing addresses, payment data, and other data related to the purchase (e.g., phone number, amount of sales made, etc.). For the analyses, Shopify stores cookies in your browser.

For details, please refer to Shopify's privacy policy: https://www.shopify.de/legal/datenschutz.

The use of Shopify is based on Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in a reliable representation of our website. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, as far as the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) in the sense of the TDDDG. Consent can be revoked at any time.

Data processing

We have entered into a data processing agreement (DPA) for the use of the aforementioned service. This is a contract required by data protection law, ensuring that it processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

Cloudflare

We use the service "Cloudflare." The provider is Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107, USA (hereinafter "Cloudflare").

Cloudflare offers a globally distributed Content Delivery Network with DNS. This technically directs the information transfer between your browser and our website through the Cloudflare network. This enables Cloudflare to analyze the traffic between your browser and our website and to serve as a filter between our servers and potentially malicious traffic from the internet. In this process, Cloudflare may also use cookies or other technologies to recognize internet users, which will only be used for the purpose described here.

The use of Cloudflare is based on our legitimate interest in providing our web service as error-free and securely as possible (Art. 6 para. 1 lit. f GDPR).

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details and further information on security and data protection at Cloudflare can be found here: https://www.cloudflare.com/privacypolicy/.

The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that aims to ensure compliance with European data protection standards in data processing in the USA. Every company certified under the DPF commits to adhering to these data protection standards. For more information, please contact the provider at the following link: https://www.dataprivacyframework.gov/participant/5666.

Data processing

We have entered into a data processing agreement (DPA) for the use of the aforementioned service. This is a contract required by data protection law, ensuring that it processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

3. General information and mandatory information

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the legal data protection regulations as well as this privacy policy.

When you use this website, various personal data is collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and how we use it. It also explains how and for what purpose this is done.

We would like to point out that data transmission over the Internet (e.g., when communicating via email) may have security vulnerabilities. A complete protection of data against access by third parties is not possible.

Notice regarding the responsible entity

The responsible entity for data processing on this website is:

OETTINGER Brewery GmbH
Brauhausstraße 8
86732 Oettingen i. Bayern
Germany

Phone: +49 (0) 9082 708-0
Email: mail@oettinger-getraenke.de

The responsible entity is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g., names, email addresses, etc.).

Storage duration

Unless a more specific storage duration is mentioned within this privacy policy, your personal data will remain with us until the purpose for data processing ceases. If you assert a legitimate request for deletion or revoke consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial law retention periods); in the latter case, deletion will occur after these reasons no longer apply.

General information on the legal basis for data processing on this website

If you have consented to data processing, we process your personal data based on Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR, if special categories of data are processed according to Art. 9 para. 1 GDPR. In the case of explicit consent to the transfer of personal data to third countries, the data processing also takes place based on Art. 49 para. 1 lit. a GDPR. If you have consented to the storage of cookies or to access information on your device (e.g., via device fingerprinting), the data processing additionally takes place based on § 25 para. 1 TDDDG. Consent can be revoked at any time. If your data is necessary for the fulfillment of a contract or for the execution of pre-contractual measures, we process your data based on Art. 6 para. 1 lit. b GDPR. Furthermore, we process your data if it is necessary to fulfill a legal obligation based on Art. 6 para. 1 lit. c GDPR. Data processing may also occur based on our legitimate interest according to Art. 6 para. 1 lit. f GDPR. The relevant legal bases for each individual case are explained in the following paragraphs of this privacy policy.

Data Protection Officer

We have appointed a data protection officer.

Kutzschbach Electronic GmbH & Co. KG
Markham Str. 15
86720 Nördlingen

Phone: +49 (0) 9081 2503450
E-Mail: datenschutz@oettinger-getraenke.de

Recipients of personal data

As part of our business activities, we work with various external parties. In some cases, the transfer of personal data to these external parties is necessary. We only share personal data with external parties when this is necessary for the fulfillment of a contract, when we are legally obliged to do so (e.g., transfer of data to tax authorities), when we have a legitimate interest in the transfer according to Art. 6 para. 1 lit. f GDPR, or when another legal basis allows the data transfer. When using processors, we only share our customers' personal data based on a valid contract for data processing. In the case of joint processing, a contract for joint processing is concluded.

Revocation of your consent to data processing

Many data processing operations are only possible with your explicit consent. You can revoke your consent at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right of objection against data collection in special cases as well as against direct advertising (Art. 21 GDPR)

IF THE DATA PROCESSING IS BASED ON ART. 6 PARA. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME, ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, TO THE PROCESSING OF YOUR PERSONAL DATA; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RELEVANT LEGAL BASIS ON WHICH A PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS OR THE PROCESSING IS NECESSARY FOR THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS (OBJECTION UNDER ART. 21 PARA. 1 GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION UNDER ART. 21 PARA. 2 GDPR).

Right to complain to the competent supervisory authority

In the event of violations of the GDPR, affected individuals have the right to lodge a complaint with a supervisory authority, particularly in the member state of their habitual residence, their workplace, or the place of the alleged violation. The right to complain exists without prejudice to other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically based on your consent or in fulfillment of a contract handed over to you or to a third party in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only take place to the extent that it is technically feasible.

Information, correction, and deletion

You have the right, under applicable legal provisions, to obtain free information about your stored personal data, their origin and recipients, and the purpose of data processing, and if applicable, a right to correction or deletion of this data. You can contact us at any time regarding this and for any further questions about personal data.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time regarding this. The right to restriction of processing exists in the following cases:

If you dispute the accuracy of your personal data stored with us, we usually need time to verify this. During the verification period, you have the right to request the restriction of the processing of your personal data.

If the processing of your personal data was unlawful, you can request the restriction of data processing instead of deletion.

If we no longer need your personal data, but you need it for the assertion, defense, or enforcement of legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.

If you have lodged an objection under Art. 21 para. 1 GDPR, a balancing of interests between yours and ours must be carried out. As long as it is not yet clear whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data may only be processed with your consent or for the assertion, exercise, or defense of legal claims, or to protect the rights of another natural or legal person, or for reasons of important public interest of the European Union or a member state, aside from its storage.

SSL or TLS encryption

This page uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the change in the browser's address bar from "http://" to "https://" and by the lock symbol in your browser's address bar.

When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Encrypted payment transactions on this website

If there is an obligation to provide us with your payment data (e.g., account number for direct debit authorization) after concluding a paid contract, this data is required for payment processing.

Payment transactions using common payment methods (Visa/MasterCard, direct debit) are conducted exclusively over an encrypted SSL or TLS connection. You can recognize an encrypted connection by the change in the browser's address bar from "http://" to "https://" and by the lock symbol in your browser's address bar.

In encrypted communication, your payment data that you transmit to us cannot be read by third parties.

Objection to advertising emails

The use of contact data published in the context of the imprint obligation for sending unsolicited advertising and informational materials is hereby contradicted. The operators of the sites expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as through spam emails.

4. Data collection on this website

Cookies

Our websites use so-called "cookies." Cookies are small data packets and do not harm your device. They are either temporarily stored for the duration of a session (session cookies) or permanently (permanent cookies) on your device. Session cookies are automatically deleted after your visit ends. Permanent cookies remain on your device until you delete them yourself or an automatic deletion occurs through your web browser.

Cookies can come from us (first-party cookies) or from third parties (so-called third-party cookies). Third-party cookies enable the integration of certain services from third parties within websites (e.g., cookies for processing payment services).

Cookies have various functions. Numerous cookies are technically necessary, as certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies can be used for evaluating user behavior or for advertising purposes.

Cookies that are necessary for the execution of the electronic communication process, for providing certain functions you desire (e.g., for the shopping cart function), or for optimizing the website (e.g., cookies for measuring web audience) are stored based on Art. 6 para. 1 lit. f GDPR, unless another legal basis is provided. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent for the storage of cookies and comparable recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDG); consent can be revoked at any time.

You can configure your browser to be informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for specific cases or generally, and activate the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.

You can find out which cookies and services are used on this website in this privacy policy.

Consent with Usercentrics

This website uses the consent technology from Usercentrics to obtain your consent for the storage of certain cookies on your device or for the use of certain technologies and to document this in compliance with data protection regulations. The provider of this technology is Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, website: https://usercentrics.com/de/ (hereinafter referred to as "Usercentrics").

When you enter our website, the following personal data is transmitted to Usercentrics:

Your consent(s) or the revocation of your consent(s)

Your IP address

Information about your browser

Information about your device

Time of your visit to the website

Geolocation

Furthermore, Usercentrics stores a cookie in your browser to associate the consents granted or their revocation. The data collected in this way will be stored until you request its deletion, delete the Usercentrics cookie yourself, or the purpose for data storage no longer applies. Mandatory legal retention obligations remain unaffected.

The use of Usercentrics is to obtain the legally required consents for the use of certain technologies. The legal basis for this is Art. 6 para. 1 lit. c GDPR.

Data processing

We have entered into a data processing agreement (DPA) for the use of the aforementioned service. This is a contract required by data protection law, ensuring that it processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

Contact form

If you send us inquiries via the contact form, your information from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not share this data without your consent.

The processing of this data is based on Art. 6 para. 1 lit. b GDPR, provided that your request is related to the fulfillment of a contract or is necessary for the execution of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of inquiries directed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been requested; consent can be revoked at any time.

The data you entered in the contact form will remain with us until you request its deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your inquiry has been processed). Mandatory legal provisions – especially retention periods – remain unaffected.

Inquiry via email, phone, or fax

If you contact us by email, phone, or fax, your inquiry, including all resulting personal data (name, inquiry), will be stored and processed by us for the purpose of handling your request. We do not share this data without your consent.

The processing of this data is based on Art. 6 para. 1 lit. b GDPR, provided that your request is related to the fulfillment of a contract or is necessary for the execution of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of inquiries directed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been requested; consent can be revoked at any time.

The data you send to us via contact inquiries will remain with us until you request deletion, revoke your consent to storage, or the purpose for data storage ceases to exist (e.g., after your request has been processed). Mandatory legal provisions – in particular, legal retention periods – remain unaffected.

Registration on this website

You can register on this website to use additional features on the site. The data entered for this purpose will only be used for the purpose of utilizing the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will reject the registration.

For important changes, such as changes in the scope of the offer or technically necessary changes, we use the email address provided during registration to inform you in this way.

The processing of the data entered during registration is carried out for the purpose of fulfilling the user relationship established by the registration and, if applicable, for initiating further contracts (Art. 6 para. 1 lit. b GDPR).

The data collected during registration is stored by us as long as you are registered on this website and will subsequently be deleted. Legal retention periods remain unaffected.

5. Social Media

Facebook

This website integrates elements of the social network Facebook. The provider of this service is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. However, according to Facebook, the collected data is also transferred to the USA and other third countries.

An overview of the Facebook social media elements can be found here: https://developers.facebook.com/docs/plugins/?locale=de_DE.

When the social media element is active, a direct connection is established between your device and the Facebook server. This allows Facebook to receive the information that you have visited this website with your IP address. If you click the Facebook "Like" button while logged into your Facebook account, you can link the content of this website to your Facebook profile. This allows Facebook to associate your visit to this website with your user account. We would like to point out that as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Facebook. For more information, please see Facebook's privacy policy at: https://de-de.facebook.com/privacy/explanation.

The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be revoked at any time.

To the extent that personal data is collected on our website using the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its transfer to Facebook. The processing that occurs after the transfer by Facebook is not part of the joint responsibility. The obligations we share have been documented in an agreement on joint processing. You can find the text of the agreement at: https://www.facebook.com/legal/controller_addendumAccording to this agreement, we are responsible for providing data protection information when using the Facebook tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of Facebook products. You can assert your rights as a data subject (e.g., requests for information) regarding the data processed by Facebook directly with Facebook. If you assert your rights with us, we are obliged to forward them to Facebook.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. You can find details here: https://www.facebook.com/legal/EU_data_transfer_addendumhttps://de-de.facebook.com/help/566994660333381 and https://www.facebook.com/policy.php.

The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that aims to ensure compliance with European data protection standards in data processing in the USA. Every company certified under the DPF commits to adhering to these data protection standards. For more information, please contact the provider at the following link: https://www.dataprivacyframework.gov/participant/4452.

Instagram

This website incorporates features of the Instagram service. These features are provided by Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland.

When the social media element is active, a direct connection is established between your device and the Instagram server. This allows Instagram to receive information about your visit to this website.

If you are logged into your Instagram account, you can link the content of this website to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit to this website with your user account. We would like to point out that as the provider of the pages, we have no knowledge of the content of the transmitted data and their use by Instagram.

The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be revoked at any time.

To the extent that personal data is collected on our website using the tool described here and forwarded to Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its transfer to Facebook or Instagram. The subsequent processing by Facebook or Instagram after the transfer is not part of the joint responsibility. The obligations we share have been documented in an agreement on joint processing. The text of the agreement can be found at: https://www.facebook.com/legal/controller_addendumAccording to this agreement, we are responsible for providing data protection information when using the Facebook or Instagram tools and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of the Facebook or Instagram products. Rights of affected individuals (e.g., requests for information) regarding data processed by Facebook or Instagram can be asserted directly with Facebook. If you assert the rights of affected individuals with us, we are obliged to forward them to Facebook.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. You can find details here: https://www.facebook.com/legal/EU_data_transfer_addendumhttps://privacycenter.instagram.com/policy/ and https://de-de.facebook.com/help/566994660333381.

For more information, please refer to Instagram's privacy policy: https://privacycenter.instagram.com/policy/.

The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that aims to ensure compliance with European data protection standards in data processing in the USA. Every company certified under the DPF commits to adhering to these data protection standards. For more information, please contact the provider at the following link: https://www.dataprivacyframework.gov/participant/4452.

6. Analytics Tools and Advertising

Google Tag Manager

We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

The Google Tag Manager is a tool that allows us to integrate tracking or analytics tools and other technologies on our website. The Google Tag Manager itself does not create user profiles, does not store cookies, and does not perform independent analyses. It is solely used for managing and delivering the tools integrated through it. However, the Google Tag Manager collects your IP address, which may also be transferred to Google's parent company in the United States.

The use of Google Tag Manager is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in a quick and uncomplicated integration and management of various tools on their website. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, as far as the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) in the sense of TDDDG. Consent can be revoked at any time.

The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that aims to ensure compliance with European data protection standards in data processing in the USA. Every company certified under the DPF commits to adhering to these data protection standards. For more information, please contact the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

Google Analytics

This website uses features of the web analytics service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics allows the website operator to analyze the behavior of website visitors. In this process, the website operator receives various usage data, such as page views, duration of stay, operating systems used, and the origin of the user. This data is assigned to the respective user's device. There is no assignment to a user ID.

Furthermore, we can record your mouse and scroll movements and clicks with Google Analytics. Additionally, Google Analytics uses various modeling approaches to supplement the collected datasets and employs machine learning technologies in data analysis.

Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about the use of this website is generally transmitted to a Google server in the USA and stored there.

The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. You can find details here: https://privacy.google.com/businesses/controllerterms/mccs/.

The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that aims to ensure compliance with European data protection standards in data processing in the USA. Every company certified under the DPF commits to adhering to these data protection standards. For more information, please contact the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

IP Anonymization

The Google Analytics IP anonymization is activated. This means that your IP address is truncated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases is the full IP address transferred to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, compile reports on website activities, and provide other services related to website usage and internet usage to the website operator. The IP address transmitted by your browser in the context of Google Analytics will not be merged with other data from Google.

Browser Plugin

You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

More information on how to handle user data in Google Analytics can be found in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Google Signals

We use Google Signals. When you visit our website, Google Analytics collects, among other things, your location, search history, and YouTube history, as well as demographic data (visitor data). This data can be used with the help of Google Signals for personalized advertising. If you have a Google account, the visitor data from Google Signals is linked to your Google account and used for personalized advertising messages. The data is also used to create anonymized statistics on the user behavior of our users.

Data processing

We have concluded a data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Google Analytics E-Commerce Measurement

This website uses the "E-Commerce Measurement" feature of Google Analytics. With the help of E-Commerce Measurement, the website operator can analyze the purchasing behavior of website visitors to improve their online marketing campaigns. Information such as completed orders, average order values, shipping costs, and the time from viewing to purchasing a product is collected. This data can be aggregated by Google under a transaction ID that is assigned to the respective user or their device.

7. Plugins and Tools

Zendesk

To process user inquiries, we use the CRM system Zendesk. The provider is Zendesk, Inc., 1019 Market Street in San Francisco, CA 94103 USA.

We use Zendesk to process your inquiries quickly and efficiently. This constitutes a legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR.

You can submit inquiries only by providing your email address and without stating your name.

Messages directed to us will remain with us until you request their deletion or the purpose for data storage ceases to exist (e.g., after your request has been processed). Mandatory legal provisions – in particular, retention periods – remain unaffected.

Zendesk has Binding Corporate Rules (BCR) approved by the Irish Data Protection Authority. These are binding internal company regulations that legitimize the internal transfer of data to third countries outside the EU and the EEA. Details can be found here: https://www.zendesk.de/blog/update-privacy-shield-invalidation-european-court-justice/.

If you do not agree with the processing of your request with us via Zendesk, you can alternatively communicate with us via email, phone, or fax.

For more information, please refer to Zendesk's privacy policy: https://www.zendesk.de/company/customers-partners/privacy-policy/.

The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that aims to ensure compliance with European data protection standards in data processing in the USA. Every company certified under the DPF commits to adhering to these data protection standards. For more information, please contact the provider at the following link: https://www.dataprivacyframework.gov/participant/5304.

Data processing

We have entered into a data processing agreement (DPA) for the use of the aforementioned service. This is a contract required by data protection law, ensuring that it processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

8. eCommerce and payment providers

Processing of customer and contract data

We collect, process, and use personal customer and contract data for the establishment, content design, and modification of our contractual relationships. We only collect, process, and use personal data regarding the use of this website (usage data) to the extent necessary to enable the user to utilize the service or to bill for it. The legal basis for this is Art. 6 para. 1 lit. b GDPR.

The collected customer data will be deleted after the completion of the order or termination of the business relationship and expiration of any existing legal retention periods. Legal retention periods remain unaffected.

Data transmission upon contract conclusion for online shops, merchants, and goods shipping

When you order goods from us, we pass your personal data to the transport company responsible for delivery as well as to the payment service provider responsible for payment processing. Only data that the respective service provider needs to fulfill its task will be released. The legal basis for this is Art. 6 para. 1 lit. b GDPR, which permits the processing of data to fulfill a contract or pre-contractual measures. If you have given corresponding consent under Art. 6 para. 1 lit. a GDPR, we will pass your email address to the transport company responsible for delivery so that it can inform you by email about the shipping status of your order; you can revoke the consent at any time.

Credit checks

In the case of a purchase on account or another payment method where we advance payment, we may conduct a credit check (scoring). For this purpose, we transmit your entered data (e.g., name, address, age, or bank details) to a credit agency. Based on this data, the probability of a payment default is determined. In the case of a high risk of payment default, we may refuse the respective payment method.

The credit check is carried out on the basis of contract fulfillment (Art. 6 para. 1 lit. b GDPR) as well as to avoid payment defaults (legitimate interest under Art. 6 para. 1 lit. f GDPR). If consent has been obtained, the credit check is carried out on the basis of this consent (Art. 6 para. 1 lit. GDPR); the consent can be revoked at any time.

Payment services

We integrate payment services from third-party companies on our website. When you make a purchase with us, your payment data (e.g., name, payment amount, account details, credit card number) will be processed by the payment service provider for the purpose of payment processing. The respective contractual and data protection provisions of the respective providers apply to these transactions. The use of payment service providers is based on Art. 6 para. 1 lit. b GDPR (contract processing) as well as in the interest of a smooth, comfortable, and secure payment process (Art. 6 para. 1 lit. f GDPR). As far as your consent is requested for certain actions, Art. 6 para. 1 lit. a GDPR is the legal basis for data processing; consents can be revoked at any time for the future.

We use the following payment services/payment service providers on this website:

PayPal

The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal").

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. You can find details here: https://www.paypal.com/de/webapps/mpp/ua/pocpsa-full.

You can find details in PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Apple Pay

The provider of the payment service is Apple Inc., Infinite Loop, Cupertino, CA 95014, USA. You can find Apple's privacy policy at: https://www.apple.com/legal/privacy/de-ww/.

Google Pay

The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. You can find Google's privacy policy here: https://policies.google.com/privacy.

Klarna

The provider is Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter referred to as "Klarna"). Klarna offers various payment options (e.g., installment purchase). If you choose to pay with Klarna (Klarna checkout solution), Klarna will collect various personal data from you. Klarna uses cookies to optimize the use of the Klarna checkout solution. Details on the use of Klarna cookies can be found at the following link: https://cdn.klarna.com/1.0/shared/content/policy/cookie/de_de/checkout.pdf.

You can read more about this in the privacy policy of Klarna at the following link: https://www.klarna.com/de/datenschutz/.

Shopify Payment

The provider of this payment service in the EU is Shopify International Limited, 2nd Floor Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (hereinafter referred to as "Shopify Payment").

Details can be found in the privacy policy of Shopify Payment: https://www.shopify.de/legal/datenschutz.

American Express

The provider of this payment service is American Express Europe S.A., Theodor-Heuss-Allee 112, 60486 Frankfurt am Main, Germany (hereinafter referred to as "American Express").

American Express may transmit data to its parent company in the USA. The data transfer to the USA is based on the Binding Corporate Rules. Details can be found here: https://www.americanexpress.com/en-cz/company/legal/privacy-centre/binding-corporate-rules/.

For more information, please refer to the privacy policy of American Express: https://www.americanexpress.com/de-de/firma/legal/datenschutz-center/online-datenschutzerklarung/.

Mastercard

The provider of this payment service is Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium (hereinafter referred to as "Mastercard").

Mastercard may transmit data to its parent company in the USA. The data transfer to the USA is based on the Binding Corporate Rules of Mastercard. Details can be found here: https://www.mastercard.de/de-de/datenschutz.html and https://www.mastercard.us/content/dam/mccom/global/documents/mastercard-bcrs.pdf.

VISA

The provider of this payment service is Visa Europe Services Inc., branch office London, 1 Sheldon Square, London W2 6TT, United Kingdom (hereinafter referred to as "VISA").

The United Kingdom is considered a data protection safe third country. This means that the UK has a level of data protection that is equivalent to that of the European Union.

VISA may transfer data to its parent company in the USA. The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.visa.de/nutzungsbedingungen/visa-globale-datenschutzmitteilung/mitteilung-zu-zustandigkeitsfragen-fur-den-ewr.html.

For more information, please refer to the privacy policy of VISA: https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html.